Eugenio Riveroll earned his Industrial Engineering degree from Universidad Iberoamericana in Mexico City, and his MBA from Cornell University in New York. After a few years as Co-founder and Managing Partner of a music and live-events company, Eugenio led the Business Development efforts for Buzzurbano, Mexico’s first group buying platform, which after a successful launch and scale-up, was acquired by a major global player. His entrepreneurial endeavors led him to co-found Dat's Why, pioneers of the Geo Behavioral Analytics in Latin America who, through its proprietary platform, collect, transform and deliver high-quality insights to assist businesses and governments in making informed decisions. The company grew from an initial small local operation in Mexico City to currently serving over 100 hundred customers in 14 countries of the region through specialized software and data as a service product. Additionally, Eugenio actively contributes to sustainable mobility conversations at institutions like UNAM and supports budding entrepreneurs as a mentor in MassChallenge.