Nada Lena Nasserdeen is an internationally acclaimed thought leader, visionary, and advocate for personal and professional empowerment. As the Founder and CEO of Rise Up For You, she is a two-time #1 best-selling author and a two-time TEDx motivational speaker. 

Over the past five years, Nada and her team have inspired and transformed the lives of over 100,000 individuals worldwide, equipping leaders and teams with the tools to excel and thrive in dynamic environments.

Through her company, Rise Up For You, Nada has partnered with an impressive array of clients, including Fortune 5 corporations, industry-leading tech and pharmaceutical organizations, small businesses, and educational institutions. Leveraging their proprietary soft skills framework, the Rise Power Up Method, they’ve extended their influence to more than 50 countries, redefining success through innovative programming and transformative development.

​Nada’s expertise and dynamic voice have been showcased on hundreds of podcasts and radio shows, as well as prestigious stages such as TEDx, Google, The California HR Conference, and The World in Leadership Diversity Conference. She has shared the spotlight with iconic figures like Tony Robbins, Les Brown, Adam Grant, Sharon Lechter, and David Meltzer, solidifying her reputation as a leading authority in leadership and self-development.

​Her work has garnered media attention across prominent platforms, including Apple TV, Bloomberg, Canada’s Global TV, Radio Canada, and Amazon Prime TV. Nada can also be seen as one of the few female co-hosts of The Office Hours, a groundbreaking talk show that features interviews with celebrities, athletes, and world-renowned entrepreneurs.

​In 2023, her extraordinary contributions to leadership and personal development were celebrated with a Times Square billboard in New York, a testament to her unparalleled impact.

​Nada’s deepest passion lies in giving back. She is especially proud of her philanthropic efforts with underprivileged youth, including teaching essential soft skills to young men and women in juvenile detention centers—a commitment that earned her the prestigious OC Sheriff’s Award."