Charles de Lusignan is the Global Communications Director at the International Fragrance Association (IFRA), a role he assumed in September 2022. A British-Belgian-Italian national and graduate of the College of Europe, Charles brings over a decade of experience in industrial and policy communications — most recently as Head of Communications & Public Affairs Europe for a major steel technology company. At IFRA, he leads internal and external communications efforts aimed at enhancing the fragrance industry’s reputation, advancing sustainability, regulatory clarity and global stakeholder engagement. Based in Brussels and Geneva, Charles plays a pivotal role in communicating how fragrance underpins consumer wellbeing, innovation and responsible growth worldwide.