Recently promoted to Chief Executive Officer, Nathan has spent 22 years leading sales, marketing, and strategy at RSM (Retail Sports Marketing). RSM is a leading shopper marketing, retail solutions and experience agency based in Charlotte, NC.  Nathan oversees some of the largest clients for the agency including Walmart, Sam’s Club, Red Bull, Tyson, META, and Unilever. He also manages key strategic partnerships in sports and entertainment from NASCAR, NBA to country music properties like the CMA Awards and Grand Old Ory.